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Sun Microsystems is hitching a ride with MTV. The pairing of Sun and MTV is
part of a marketing sponsorship with the video music broadcaster, designed to
introduce students to a range of Java Powered products. The emphasis, Sun
said, is to be on the recreational and fun aspects of technology.
Students will very likely be given media players and other gadgetry, before
being offered more 'serious' Java applications like office software. Tagging
along with MTV gives Sun instant credibility among the demographic segment it
is after. Sun will be including print and broadcast advertising, to coincide
with its travels across campuses as a participant in MTV's Road Trip Tour.
By targeting college students, many of whom are not familiar with Java
technology, Sun hopes to spur interest in young ... (more)
According to Web visionary and SOA expert Miko Matsumara, there was only one
certain result of there being two board factions at Sun Microsystems, one in
favor of the IBM deal (the Jonathan Schwartz faction) and the other opposing
(the Scott McNealy faction): "Mark my words, Schwartz is toast, IBM deal or
no deal," declared Mastumara recently in his 'SOA Thoughts' blog. Now that
Oracle has bought Sun instead, will the same apply?
Scott McNealy & Larry Ellison on SYS-CON.TV
"If the IBM deal fails completely ...look for Scott McNealy to pull a Michael
Dell (or a Jerry Yang, dependi... (more)
Santa Clara, CA - The International Conference for Java Technology - JC2 -
attracted more than 2,500 attendees, representing 25 countries from around
the world. It was the largest gathering of Java developers since JavaOne. The
event, which took place September 24-27, featured four days of technical
sessions and a two-day interactive exhibition. SYS-CON MEDIA, JDJ, sponsors
of the event, hosted recognized Java experts, developers, leading product
vendors, and IT professionals.
Delegates had the opportunity to master new skills from an exceptional lineup
of educational tracks des... (more)
Sun's President: "JavaOne Wasn't About Sun"
It was billed, to the press anyway, as a debate on "The Big Question."
It brought together, in the general session hall yesterday morning at
JavaOne in San Francisco's Moscone Center, seven highly vocal actors on the
technology stage, including: Brian Behlendorf of the Apache Software
Foundation; Professor Lawrence Lessig of Stanford University; Sun's Rob
Gingell, Chairman of the Java Community Process; Rod Smith, VP of Emerging
Technologies at IBM; and the father of Java himself, Sun's James Gosling.
But what was the question? Was it shoul... (more)
Ping Identity, a provider of federated identity solutions for Web single
sign-on (SSO) and identity-enabled Web services, announced the expansion of
its PingFederate Integration Kit family to include both Windows Kerberos and
Oracle/Oblix COREid. These new Integration Kits join Ping's existing family
of adapters for Windows Login, Java and .NET applications, CA eTrust
SiteMinder and Salesforce.com in providing turnkey first and last mile
integration when configuring PingFederate to deliver Web SSO using SAML 1.x,
SAML 2.0 and WS-Federation.
Federated identity allows one organizat... (more)